Who are you doing your work for?
What type of people would you like to serve?
If your answer is ‘everyone’ or ‘whoever’s interested,’ you’ll struggle to create a significant impact for anyone.
Seth Godin constantly states that you must find your smallest viable audience and give them the best work they deserve.
And if you do your job well, then the audience will only grow from there. And the best part: you’ll learn how to lead a growing community.
Once you know what it’s for, consider who it’s for.